Ardell Beauty, a leader in high-quality false lashes, has partnered with beauty retailer Sephora to launch two exclusive Faux Mink, limited-edition sets of lashes.
 
Faux Mink 018 Dramatic, and Faux Mink 023 Natural went live on Sephora’s website April 7th and will be in select Sephora stores as of Friday, April 14^th.
 
The Ardell x Sephora Faux Minx Lash collection will come equipped with Ardell’s Invisiband technology, a flexible, lightweight band that makes for seamless application and comfortable wear. Additionally, each lash is paired with a full-sized, top-selling Duo Brush On Glue, the leading adhesive which is latex free, formaldehyde free, infused with vitamins, and provides an all-day strong hold.

Demand Grows for Faux Mink Lashes

The collaboration with Sephora comes in the wake of a growing demand for Faux Mink lashes in both mass and prestige categories. Increasingly, shoppers have been gravitating to these luxurious fibers needed to create glamourous looks.
 
“We are excited to launch a limited-edition of our Faux Mink Lashes exclusively to luxury beauty retailer, Sephora,” said Terri Cooper, Ardell’s Executive Vice President. “As a brand that values individuality and innovation, we are honored to work with a retailer who prioritizes bringing prestige products to the forefront. Offering premium lashes to inspire customers to feel confident, empowered, and beautiful.”

More Eyelash News

Last year, Jenna Lyons, former creative president and president of J.Crew who starred on the reality show, “Stylish with Jenna Lyons,” launched a brand of fake eyelashes called Loveseen, along with makeup artist Troi Ollivierre.